Buying guide
What to look for when buying lingerie online in Pakistan
The listing photo is the easy part. These are the checks that separate a piece you will wear from one that sits in a drawer after one disappointing try-on.
Listing photos and fabric honesty
Look for multiple angles — front, back, strap detail, lining level. Single studio shots with heavy filters often hide mesh density and lace stiffness.
Read fabric composition in the description. "Lace" without fibre content may mean stiff polyester. SayFrey lists fabric notes and uses supplier-verified photography on every SKU.
Sizing before checkout
Measure underbust and bust in inches. Compare against the store size chart — do not assume your local shop band size transfers to imported lace.
For bodysuits, add hip measurement. Between sizes on lace? Size up. Contact support with measurements if the store offers pre-order fit advice.
See our bra size guide and lingerie size chart for Pakistan-specific measurement steps.
Delivery and privacy
Confirm plain outer packaging before ordering — especially in shared households. Ask whether the courier label references product category.
Expect 12–18 business days for curated imports; same-day local delivery is rare for premium lace edits. Order bridal pieces at least three weeks ahead.
Payment and returns
Encrypted card checkout is standard at reputable stores. Avoid sharing card details over WhatsApp or unverified payment links.
Read the refund policy before buying bridal or occasion pieces. Hygiene seals apply to intimate apparel — measure carefully to reduce return need.
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